Leaflets to Market Your Business

Leaflets are used by companies large and small, to promote products or services, straight to the customer. Usually folded, and no larger than A4, a leaflet is produced with marketing messages on both sides. Designed to be retained for future reference, they sit in between brochures and flyers - offering more than a single sheet promotion, but less than a full corporate brochure.

The measure of a successful Leaflet campaign is the response rate that it generates. Done well, Leaflets will appeal to the customer they are designed for and encourage them to enquire, buy or visit. High quality Leaflets will also get passed on to family and friends.

The text, quality, design and messages will all influence how many people respond. For a professional end result, it can help to work with a graphic design agency, who specialise in leaflet design and print. A design company with a marketing focus will always ensure the words, graphics and headlines work carefully together to generate the highest possible return on investment.

Leaflet Sizes

There is a wide range of Leaflet types available - including standard layouts such as DL, A4 single folded and A4 2 fold Leaflets. There are additional, more unusual shapes available which may appeal to companies with a contemporary modern brand. Your graphic design agency will help you choose the right Leaflet size to most effectively present your marketing messages.

The DL Leaflet is standard envelope size and is also suitably sized for exhibition Leaflet holders. The A4 single-folded Leaflet gives you a 4 sided A5 message platform, which is ideal for those Leaflets containing a lot of text information. If you need to incorporate a high number of words in your Leaflet, then this may be the option for you. The A4 2 folded Leaflet provides six small panels for text and images. This can be ideal for presenting different services or products.

What To Include

The information that is included on Leaflets depends largely on what the Leaflet is being used to promote. If the Leaflet is being used to market a service-based business, then it needs to detail the main services offered by the business, together with a brief overview of the company.

Writing benefits into the copy is a good way to engage the readers attention and show them how a particular service would make their life easier.

A product-based Leaflet might include details of the products on offer, or perhaps an overview of the general product areas - depending on a company's product range and the number of products they sell. Good quality colour pictures of products will be important on most product-based Leaflets.

Leaflet Distribution

Once you have received your Leaflets from the printer, the final stage to a successful Leaflet campaign it to deliver them into the hands of your target customers.

This may involve posting Leaflets through doors, finding places to leave them such as shops, sport centres or dentist surgeries or handing them out at an exhibition. Leaflets are also ideal for sending out to new customers, to provide them with a tangible piece of literature that they can refer back to and show to their business partner or family.